Understanding Business Research Terms and Concepts

Identify two Scholarly articles in the University Library: one in which the business problem is researched using a qualitative design and the other using a quantitative design.

Summarize each of the research designs.

Write a 350- to 700-word paper in which you compare and contrast the two approaches:

  • What are the strengths and weaknesses of each approach?
  • How can they be used most effectively in a combined approach?
  • Which method is more appropriate for research in your own business and functional area?

Format your paper consistent with APA guidelines with References and Citations and must be Scholarly (Peer Reviewed).

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Understanding Business Research Terms and Concepts was first posted on September 24, 2020 at 7:42 pm.
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