business strategy analysis 2

Content

Abstract……………………………………………………………………………..

  • Introduction………………………………………………………………….

1.1 Starbucks Corporation……………………………………………

1.2 Coffee Industry……………………………………………………..

2. External Environment Analysis………………………………………………………..

3. Porter five forces analysis……………………………………………………………….

Core competences, competitive advantage…………………………………………..

Organizational Mission, Vision and Values…………………………………….

Value chain analysis………………………………………………………………………

International stragegy……………………………………………………………………

Competitor analysis………………………………………………………………………

Financial analysis……………………………………………………………………….

Corporate governance………………………………………………………………….

Role of technology……………………………………………………………………….

Strategy going forward……………………………………………………………………

Conclusions………………………………………………………………………………

Recommendations………………………………………………………………………….

 

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