Security 19961411February 24, 2021
MGT 240Case Study AssignmentThe Assignment:Select a company from the back of the textbook, Strategic Management: An Integrated Approach. There are 28 cases to choose from. See the listing on page C-1 (Choose the COMPAQ CASE STUDY STARTING ON PAGE C-67). The cases are in order, starting on page C-15. Perform a competitive analysis of the company. There are eight parts or areas to address as described under “Analyzing a Case Study and Writing a Case Study Analysis,” page C-2.The eight (8) areas/parts of a case study analysis are as follows (page C-3):1. The history, development, and growth of the company overtime.2. The identification of the company’s internal strengths and weaknesses.3. The nature of the external environment surrounding the company.4. A “SWOT” analysis.5. The kind of corporate-level strategy that the company is pursuing.6. The nature of the company’s business-level strategy.7. The company’s structure and control systems and how they match its strategy.8. Recommendations.Case Study Requirements:Please include the following:• Cover page• Seven (7) pages in length (NOT including cover page or references)• Reference page• Double-spaced• 12 point font• Times New Roman or equivalent in size font• Include a financial analysisYou are expected to utilize at least one (1) other resource other than your Cases text information, and provide the reference in the reference section of your case study.Important: no two students can do the same case study; therefore, notify me as soon as you have selected the case study you desire. If the case study has been selected by another student, I will let you know so you can select another.Financial Analysis Requirements:The Financial Analysis requirements are outlined on pages C-9 through C-14. You DO NOT have to do a Cash Flow Analysis. Your analysis must include a minimum of five (5) ratios. Your analysis should explain each ratio and discuss the significance of the ratio.
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