NYU Loyalty Program Concepts Outreach Tactics and Analysis Paper

Choose (2) existing loyalty programs for detailed analysis. Provide a deep dive of each of the rewards/loyalty program concepts, engagement tools, and outreach tactics.
Evaluation criteria:

Full understanding of the (2) loyalty programs (i.e. goals, benefits, target, incentives, and engagement tactics)
Comprehensive analysis and comparison of each program and recommendations for success
You can choose two similar brands’ loyalty program (such as Apple and Samsung) to compare which loyalty program is better and tell the differences.

Here is the extra resource I have attached below.
Thank you!
 
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