Superior Essay Writers | LIBERAL ARTS CAPSTONE

Module 5 requires you to share the goals, findings, achievements, and conclusions of your capstone project by preparing and delivering an oral presentation. You will offer feedback on your classmates’ presentations; you will also incorporate classmates’ feedback for updates or revisions of your own presentation before submitting for grading in Module 6.

Module 5 covers the following topics:

● Delivery techniques for an effective presentation (e.g. posture, gesture, eye contact, vocal expressiveness, language choices)
● Use of visual aids for a presentation (e.g. examples, statistics, quotations) to establish credibility

After successfully completing Module 5, you should be able to:

MO 5.1 Organize a presentation with a clear introduction, body, and conclusion as well as effective

MO 5.2 Deliver a presentation using appropriate delivery techniques.

MO 5.3 Present the research and convey the significance of the study in a polished, informative, and
visually interesting manner.

Course objectives covered in this module include CO 2, CO 3, CO 4

Textbook Readings
● Read Chapters 13 and 18 in Lester and Lester, Writing Research Papers.

Additional Material
● Research Guides (University of Southern California Library)
○ Giving an Oral Presentation

Module 5 has one activity. You must also complete and submit the ETS Major Field Test or Written Communication Assessment. Please consult the Course Calendar for the due dates.

Discussion Forum 5 (Oral Presentation)
In Discussion Forum 5, post your response to the following discussion question. Reply to at least two classmates’ responses by the date indicated in the Course Calendar.

Develop a recorded video presentation (8 to 10 minutes) on the goals, achievements, and conclusions of the capstone project. Be sure to indicate interpretations of your findings including a full analysis and what you learned when completing this project. Upload and post your video by the beginning of Week 10, allowing classmates the opportunity to view and comment on your work throughout Weeks 10 and 11. [MO 5.1, MO 5.2, MO 5.3]

Note: Please refer to the Capstone Project section of the course website for full details and requirements for this oral presentation. Consult the Course Calendar for due dates.

• Lead several public relations initiatives to effectively manage public outrage with regards to a variety of large
scale product issues across multiple brands
• Experienced using Facebook Insights, Twitter Analytics, Falcon, and Simply Measured to analyze metrics, identify
trends, and optimize social post performance
• Aided in the planning and execution of marketing initiatives at several international B2B and B2C tradeshows
• Consistently created complex monthly social media and content calendars while employing tools such as
Facebook Scheduler, HooteSuite, and Falcon for scheduling purposes
• Wrote copy for a variety of digital marketing materials including social media posts, Facebook/Instagram ads,
Google ads, email newsletters, website articles, press releases and web pages; demonstrating advanced
copywriting skills
• Created social media and content marketing solutions designed to support dozens of new product launches and product line redesigns that generated over $150m in sales throughout 2017
• Supported large scale, multi-channel marketing campaigns with social media content that generated over 100m
impressions in 2017
• Created email marketing campaigns for regular brand newsletters as well as specific e-commerce sales initiatives
• Regularly collaborated with SEO specialists to create valuable and engaging web articles and product pages for a
variety of brand websites
• Responsible for managing social media advertising budgets totaling upwards of $60,000 annually across multiple
platforms including Facebook, Instagram, and Twitter for several brands

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